Giga-projects & public sector

Built for the scale Saudi Arabia is building

Vision 2030 turned entertainment, tourism and public services into design problems at national scale. Those programmes need partners who can hold strategy, experience and physical production in one team — which is exactly how Glare is built.

Where we fit

Entertainment & seasons

Zones, activations and wayfinding for high-footfall seasons — designed for crowd flow first, cameras second, and built to survive months outdoors.

Tourism & destinations

Destination identity systems that work in Arabic and English with equal confidence, from a passport stamp to a 40-metre facade.

Public sector & events

Summits, pavilions and government-standard collateral: clear message hierarchy, bilingual typography, and documentation procurement teams can actually approve.

Hospitality & F&B

The category we know best — brand, packaging and rollout across dozens of outlets without the identity drifting store to store.

Why one team matters on a giga-project

01

No handoffs. Strategy, design and production sit in the same room, so nothing is lost translating a concept into a built structure.

02

Bilingual by default. Arabic and English are designed together, not translated at the end — critical for public-facing national work.

03

We own production. Colour, materials, fabrication and press checks are managed in-house, so deadlines hold when a season opening date can't move.

04

Riyadh and Vienna. Local presence on the ground with a European production standard behind it.

Working on a Vision 2030 programme?

Send us the brief — scope, timeline and the constraints you're stuck on. We'll come back within one business day.

Our work