Giga-projects & public sector

Built for the scale Saudi Arabia is building

Vision 2030 turned entertainment, tourism and public services into design problems at national scale. Those programmes need partners who can hold strategy, experience and physical production in one team, which is exactly how Glare is built.

Where we fit

Entertainment & seasons

Zones, activations and wayfinding for high-footfall seasons, designed for crowd flow first, cameras second, and built to survive months outdoors.

Tourism & destinations

Destination identity systems that work in Arabic and English with equal confidence, from a passport stamp to a 40-metre facade.

Public sector & events

Summits, pavilions and government-standard collateral: clear message hierarchy, bilingual typography, and documentation procurement teams can actually approve.

Hospitality & F&B

The category we know best, brand, packaging and rollout across dozens of outlets without the identity drifting store to store.

Why one team matters on a giga-project

01

No handoffs. Strategy, design and production sit in the same room, so nothing is lost translating a concept into a built structure.

02

Bilingual by default. Arabic and English are designed together, not translated at the end, critical for public-facing national work.

03

We own production. Colour, materials, fabrication and press checks are managed in-house, so deadlines hold when a season opening date can't move.

04

Riyadh and Vienna. Local presence on the ground with a European production standard behind it.

National visions

One studio across four national agendas

Every city we work from has a national plan behind it. We design for those agendas, not around them.

Saudi Vision 2030 is building a vibrant society, a thriving economy and an ambitious nation. From our Riyadh studio we design the brand layer of that transformation: entertainment seasons, tourism destinations, cultural programmes and public-sector experiences built for millions of visitors in Arabic and English together.

What we design for it
  • Entertainment seasons & mega events
  • Tourism destinations & hospitality
  • Public-sector & cultural programmes
Vision goals
  • 01A vibrant society with world-class entertainment, culture and heritage.
  • 02A thriving economy less dependent on oil, driven by tourism and private sector growth.
  • 03An ambitious nation with efficient, transparent public services.
Short timeline
  1. 2016 — Vision 2030 announced
  2. 2019–2024 — Seasons, tourism and giga-projects scale up
  3. 2030 — 100M annual visitors target
Key information
Launched
2016
Target year
2030
Our base
Riyadh
Focus sectors
Entertainment, tourism, public sector

Entertainment seasons, tourism destinations and public-sector experiences at national scale, in Arabic and English together.

Austria's path to climate neutrality by 2040 reshapes how brands are produced, not just how they look. From Vienna we build identities on responsible materials, cleaner print and packaging systems that meet the strictest European standards while staying unmistakably premium.

What we design for it
  • Climate-neutral production standards
  • Responsible materials & cleaner print
  • Premium sustainable packaging
Vision goals
  • 01Climate neutrality across the economy by 2040.
  • 02Circular materials and drastically lower packaging waste.
  • 03100% renewable electricity and cleaner industrial production.
Short timeline
  1. 2020 — Climate neutrality 2040 target set
  2. 2030 — Renewable power and circular packaging milestones
  3. 2040 — Full climate neutrality
Key information
Launched
2020
Target year
2040
Our base
Vienna
Focus sectors
Sustainable production, packaging, print

Climate-neutral production standards: responsible materials, cleaner print and packaging that still looks premium.

Portugal 2030 backs innovation, digitalisation and companies that export. From Lisbon we design digital-first brand systems and export-ready identities for founders building beyond their home market, with craft rooted in one of Europe's oldest design cultures.

What we design for it
  • Digital-first brand systems
  • Export-ready identities
  • Founder & startup brands
Vision goals
  • 01Innovation and digital transformation across companies.
  • 02Stronger exports and internationally competitive brands.
  • 03Skills, creative industries and sustainable growth.
Short timeline
  1. 2021 — Portugal 2030 programme framed
  2. 2024–2027 — Digitalisation and export support waves
  3. 2030 — Innovation-led, export-driven economy
Key information
Launched
2021
Target year
2030
Our base
Lisbon
Focus sectors
Digital brands, startups, export

Digital-first brand systems and export-ready identities for founders building beyond their home market.

Egypt Vision 2030 drives competitive, diversified economy growth — and its brands are scaling to match. From New Cairo we build industry, retail and F&B identities with production discipline that keeps quality identical across every branch, kiosk and export market.

What we design for it
  • Industry & manufacturing brands
  • Retail & F&B at scale
  • Production discipline across outlets
Vision goals
  • 01A competitive, diversified and knowledge-based economy.
  • 02Industrial growth and higher-value local manufacturing.
  • 03Balanced regional development and stronger exports.
Short timeline
  1. 2016 — Egypt Vision 2030 launched
  2. 2021 — Strategy updated around industry and exports
  3. 2030 — Diversified, export-ready economy
Key information
Launched
2016
Target year
2030
Our base
New Cairo
Focus sectors
Industry, retail, F&B

Industry, retail and F&B brands scaling fast, with production discipline that keeps quality identical across every outlet.

Studios
EST. 2011
  1. 2011Riyadh, Saudi Arabia
  2. 2017Vienna, Austria
  3. 2019Lisbon, Portugal
  4. •••New Cairo, Egypt

Ready to build your next brand?.

Let's create something remarkable.

Branding agency in RiyadhVision 2030 projects