A city drawn on every pack.
A bilingual food packaging system for Saudi Arabia's Barn's — bagel sleeves, croissant wraps, tube labels and a four-flavour sandwich box range, all built on one illustrated world.
Barn's sells across café counters, drive-thru windows and grab-and-go shelves, in Arabic and English, with dozens of SKUs. Every pack had to be legally complete and instantly navigable without turning into a label.
We set one illustrated language — flat characters, green hills, palm runs and the Barn's storefront — and let colour carry the flavour. The grid, the mark position and the nutrition panel are fixed across every format; only the scene and the colourway change.
A range that scales: new flavours are drawn, not redesigned, and the same artwork moves between drive-thru and seat-in packaging with only the legal block re-set.
The same sleeve architecture carried to the roast beef variant — the illustration changes cast and the flavour lockup changes language, but the grid, the green field and the panel order stay fixed so the range reads as one family on shelf.
A triangular wrap for the flat croissant, printed in two flavour colourways — Lotus in blush pink, Chocolate in pale mint — with the drip illustration cropped by the pack shape so the topping appears to pour over the top edge.
A tall tube label built as a vertical read: mark at the top, the Arabic 'ميني كوكيز' set large and warm, the product-plus-milk pairing in the middle, then the bilingual nutrition table and the dark green ingredient cap at the base.
The brownie sibling to the cookie tube — identical structure, changed only where the product changes: the hero illustration, the flavour word and the nutrition figures. Two SKUs printed off one master artwork.
The drive-thru sandwich box flat: a peach sunrise field with a Saudi character lifting the baguette across the front face, the mark and bilingual flavour lockup on the long panel, and the nutrition block sitting on its own end tab.
The sea chapter of the sandwich range — a fisherman rowing the baguette ashore on a pink and teal coastline. Each flavour gets its own landscape, so the box tells you what's inside before you read a word.
The city chapter: a pale blue skyline with the sandwich carried through it at building scale. The green hills, palm run and mark placement repeat exactly as on the other boxes — only the sky colour and the cast change.
The warmest colourway in the set — a sand-yellow afternoon with the cheese pull drawn as the hero. Completes a four-box range where colour alone does the flavour navigation at the drive-thru window.
The dine-in version of the same box, re-specified for table service: a slightly larger serving, a reset nutrition block and tightened ingredient typography, while the artwork stays identical to the drive-thru pack so guests see one brand in both channels.