Barn's
A city drawn on every pack.
A bilingual food packaging system for Saudi Arabia's Barn's, bagel sleeves, croissant wraps, tube labels and a four-flavour sandwich box range, all built on one illustrated world.
- Sector
- Bakery, coffee & QSR
- Services
- Packaging design, illustration, dielines, print production
- Formats
- Sleeves · wraps · tube labels · sandwich boxes
- Languages
- Arabic · English
- Location
- Jeddah, KSA
- Year
- 2026
Challenge
Barn's sells across café counters, drive-thru windows and grab-and-go shelves, in Arabic and English, with dozens of SKUs. Every pack had to be legally complete and instantly navigable without turning into a label.
Approach
We set one illustrated language, flat characters, green hills, palm runs and the Barn's storefront, and let colour carry the flavour. The grid, the mark position and the nutrition panel are fixed across every format; only the scene and the colourway change.
Outcome
A range that scales: new flavours are drawn, not redesigned, and the same artwork moves between drive-thru and seat-in packaging with only the legal block re-set.
Selected outputs
Cream Cheese Bagel, Sleeve
The full flat of the bagel sleeve: a bilingual band that runs a single illustrated street scene around the pack, a customer carrying an oversized bagel past the Barn's storefront, with the mark, the QR 'Know More' panel and the nutrition block each given their own face.
- Scope
- Sleeve dieline, illustration, bilingual layout
- Product
- Plain bagel · cream cheese
- Palette
- Barn's green · mint · ivory
- Market
- KSA, Arabic / English
- Year
- 2026
Roast Beef Bagel, Sleeve
The same sleeve architecture carried to the roast beef variant, the illustration changes cast and the flavour lockup changes language, but the grid, the green field and the panel order stay fixed so the range reads as one family on shelf.
- Scope
- Range variant, artwork adaptation
- Product
- Slow cooked roast beef · cream cheese · caramelized onion
- System
- Shared grid, flavour-led illustration
- Panels
- Nutrition · ingredients · QR know more
- Year
- 2026
Flat Croissant, Wrap
A triangular wrap for the flat croissant, printed in two flavour colourways, Lotus in blush pink, Chocolate in pale mint, with the drip illustration cropped by the pack shape so the topping appears to pour over the top edge.
- Scope
- Wrap structure, flavour colourways, illustration
- Flavours
- Lotus · Chocolate
- Weight
- 60 g
- Palette
- Blush pink · pale mint · Barn's green
- Year
- 2026
Mini Cookies, Label
A tall tube label built as a vertical read: mark at the top, the Arabic 'ميني كوكيز' set large and warm, the product-plus-milk pairing in the middle, then the bilingual nutrition table and the dark green ingredient cap at the base.
- Scope
- Tube label artwork, bilingual copy
- Serving
- 120 g · 480 kcal
- Palette
- Cannoli mint · deep green · caramel
- Format
- Wrap-around label with sealed cap
- Year
- 2026
Mini Brownies, Label
The brownie sibling to the cookie tube, identical structure, changed only where the product changes: the hero illustration, the flavour word and the nutrition figures. Two SKUs printed off one master artwork.
- Scope
- Range variant off a master label
- Serving
- 116 g · 410 kcal
- Product
- Dark chocolate brownie mix
- Palette
- Cannoli mint · deep green · cocoa
- Year
- 2026
Chicken Pesto, Drive-Thru Box
The drive-thru sandwich box flat: a peach sunrise field with a Saudi character lifting the baguette across the front face, the mark and bilingual flavour lockup on the long panel, and the nutrition block sitting on its own end tab.
- Scope
- Box dieline, illustration, bilingual layout
- Product
- Chicken · mayonnaise · pesto · cheese
- Weight
- 200 g
- Colourway
- Peach sunrise
- Year
- 2026
Mustard Tuna, Drive-Thru Box
The sea chapter of the sandwich range, a fisherman rowing the baguette ashore on a pink and teal coastline. Each flavour gets its own landscape, so the box tells you what's inside before you read a word.
- Scope
- Range variant, scene illustration
- Product
- Tuna · mayonnaise · mustard · lemon
- Weight
- 190–200 g
- Colourway
- Blush pink · sea teal
- Year
- 2026
Mozzarella Turkey, Drive-Thru Box
The city chapter: a pale blue skyline with the sandwich carried through it at building scale. The green hills, palm run and mark placement repeat exactly as on the other boxes, only the sky colour and the cast change.
- Scope
- Range variant, scene illustration
- Product
- Turkey · mozzarella · mayonnaise · Dijon mustard
- Weight
- 170–180 g
- Colourway
- Pale sky blue
- Year
- 2026
Triple Cheese, Drive-Thru Box
The warmest colourway in the set, a sand-yellow afternoon with the cheese pull drawn as the hero. Completes a four-box range where colour alone does the flavour navigation at the drive-thru window.
- Scope
- Range variant, scene illustration
- Product
- Cheddar · Philadelphia · Emmental
- Weight
- 160–170 g
- Colourway
- Sand yellow
- Year
- 2026
Seat-In Sandwich Package
The dine-in version of the same box, re-specified for table service: a slightly larger serving, a reset nutrition block and tightened ingredient typography, while the artwork stays identical to the drive-thru pack so guests see one brand in both channels.
- Scope
- Seat-in adaptation of the drive-thru dieline
- Serving
- 202 g
- Change
- Nutrition and legal panels re-set
- Channel
- Dine-in
- Year
- 2026
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