Bakery & Coffee

De Nata

Lisbon, translated for the Gulf.

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About the project

A complete brand world for a pastéis de nata house, crest, azulejo tile system, a full take-away packaging range from single-serve to 49-piece gift drawer, plus uniforms, stationery, RTD cans and in-store graphics.

Sector: Bakery & coffee
Services: Identity, packaging system, uniforms, environmental graphics
Cities: Lisbon · Riyadh
Languages: Arabic · Portuguese · English
Projects: 22 releases
Year: 2024, 2026

Challenge

Portuguese custard tarts arrive in the region with no visual shorthand. The brand had to feel authentically Lisbon while reading naturally in Arabic, across counters in Lisbon and Riyadh.

Approach

One crest, one navy, one amber, and an azulejo tile band that behaves like a signature, vertical on bags, horizontal on boxes, floor-to-ceiling on walls. Portuguese greetings and a Fernando Pessoa line carry the voice bilingually.

Outcome

A range where every format, from a sugar sachet to a 49-piece drawer box, is recognisable from two metres and rewards a closer read in hand.

Selected outputs

01Packaging

Coffee Cup Range

Seven hot-cup variants carrying Portuguese greetings, Cómo Estás, Olá, Bom Dia, each paired with a small line illustration so the cup reads as a phrase, not a logo repeated seven times.

Scope: Cup range design
System: 7 greeting variants
Language: Portuguese phrases + line icons
Year: 2024

02Packaging

Cup Stack Mockup

Stacked in service, the tile band lines up across cups into a continuous ornament strip, the detail that makes a counter look designed rather than branded.

Scope: Production mockup
Detail: Tile band aligns across the stack
Format: 8oz double-wall
Year: 2024

03Packaging

1–2 Pieces With Coffee

The smallest box in the range, engineered with a die-cut ring so a coffee cup seats directly into the lid, one hand carries pastry and drink together. A Fernando Pessoa line runs bilingually along the side.

Scope: Structural + graphic design
Capacity: 1–2 pieces + one cup
Feature: Die-cut cup seat in lid
Copy: Pessoa quote, Arabic / Portuguese
Year: 2024

04Packaging

3–6 Piece Sleeve

Mid-size sleeve artwork with the tile band framing top and bottom, a QR panel on the back and the Arabic tagline set as the hero, the everyday take-away unit of the range.

Scope: Dieline artwork, face / back / top
Capacity: 3–6 pieces
Tagline: اكتشف مذاق البرتغال
Year: 2024

05Packaging

9–12 / 25 / 49 Piece Box

The gifting tier: a navy-spined drawer box with a ribbon pull, scaling across three counts without redrawing the artwork, only the tile band lengthens.

Scope: Drawer box system
Counts: 9–12 · 25 · 49 pieces
Feature: 1.5 cm blue ribbon pull
Year: 2024

06Packaging

Interior Print

Inside the lid, a single bilingual line and a thin tile rule, the only ink on an otherwise white interior, so the pastries stay the loudest thing in the box.

Scope: Interior artwork
Finish: Matte white, single-colour print
Intent: Product-first unboxing
Year: 2024

07Identity

Uniform System

Navy apron with the crest at chest height and the Arabic tagline low on the skirt, paired with plain tees carrying a single tile strip at the back neck.

Scope: Uniform design
Pieces: Apron · tee · trouser
Palette: Lisbon navy on white
Year: 2024

08Identity

Apron in Service

Worn, the crest sits exactly where a guest looks across the counter, the mark reads at conversation distance without needing scale.

Scope: Application mockup
Detail: Crest placed at counter eye-line
Year: 2024

09Environment

Wall Graphics

In-store: a full-height azulejo column running floor to ceiling beside the seating, with the crest and tagline held small against clean plaster so the tile does the work.

Scope: Environmental graphics
Element: Floor-to-ceiling tile column
Contrast: Dense ornament vs. bare wall
Year: 2024

10Print

Story Card

A die-cut card shaped from the crest silhouette, telling the pastel de nata origin story in Arabic and English with a QR to the full brand page.

Scope: Insert card, face + back
Shape: Die-cut to crest silhouette
Content: Bilingual brand story + QR
Year: 2024

11Identity

Stationery Suite

Business cards, letterhead and envelope built on one rule: navy field or white field, never both fighting. The tile motif appears once per surface.

Scope: Stationery system
Items: Card · letterhead · envelope
Rule: One motif per surface
Year: 2024

12Packaging

Cinnamon & Sugar Sachets

Two condiment sachets colour-coded for instant recognition, amber for cinnamon, white for sugar, with the crest held identical across both so the pair reads as a set.

Scope: Sachet artwork
Variants: Cinnamon (amber) · Sugar (white)
System: Colour-coded, single crest
Year: 2024

13Packaging

Sachets, Production

The sachets in material: matte foil laminate, crest centred, sized to sit flat on a saucer beside the cup.

Scope: Production mockup
Material: Matte foil laminate
Year: 2024

14Print

Napkins

Two-colour napkin print: a tile square in one corner, the crest in the other, so the mark shows whichever way the napkin is folded.

Scope: Napkin artwork
Print: Two-colour on tissue
Logic: Corner marks survive any fold
Year: 2024

15Packaging

Iced Latte Can

The ready-to-drink extension, a navy-to-amber gradient sleeve with the crest at the top and a script Iced Latte lockup, designed to read cold in a chiller cabinet.

Scope: Can design
Product: Iced Latte RTD
Graphic: Navy → amber gradient sleeve
Year: 2024

16Packaging

Paper Carrier Bags

Two bag sizes with the tile band running vertically down the gusset, from the side the bag is pure ornament, from the front it is a clean white crest.

Scope: Carrier bag design
Sizes: Two formats
Detail: Vertical tile band on gusset
Year: 2024

17Packaging

New Box, Option 1

First production dieline for the revised box: a 20.4 × 32.21 cm wrap with a two-piece structure, tile bands top and bottom, and a ribbon pull for the drawer.

Scope: Structural dieline
Material: 350g box paper, Sylvan matte
Print: 4-colour
Detail: 1.5 cm blue ribbon drawer pull
Year: 2026