illy Caffè
An Italian coffee house and bakery, built for Saudi footfall.
From pop-up cubes and kiosk concepts to hoardings, packaging and illuminated signage, a retail brand world for illy Caffè executed end to end.
- Sector
- Coffee / Hospitality
- Services
- Retail concept, environmental graphics, packaging, signage, production
- Location
- Riyadh, KSA
- Year
- 2022 to 2024
- Projects
- 8 releases
Challenge
A global coffee brand entering new Saudi locations needed every touchpoint, temporary and permanent, to read as the same house without diluting the Trieste original.
Approach
We held the framed red mark as the fixed constant, gave photography the space to do the appetite work, and designed each structure so the brand is legible from every approach angle.
Outcome
Kiosks, storefronts and campaign pieces that arrive as one coffee house, from a construction hoarding to a cup on the counter.
Selected outputs
Mind the Coffee Cup Bags
Campaign carrier bags for Mind the Coffee Cup, the framed mark held high and the campaign line set as the only other voice on the surface.
- Scope
- Packaging design, print production
- Application
- Carrier bags, campaign takeaway
- Detail
- Uncoated red stock, white twisted handles
- Year
- 2024
Storefront Coming Soon
Pre-opening window graphics for a mall unit, appetite photography cut by a running COMING SOON ribbon so the site sells before it opens.
- Scope
- Hoarding design, print, installation
- Application
- Storefront glazing, entrance doors
- Detail
- Diagonal ribbon lock, bilingual logo block
- Year
- 2023
Kiosk Wrap
A full outdoor kiosk wrap that keeps the brand legible from every approach angle, product imagery on one face, patterned red field on the other.
- Scope
- Environmental graphics, production
- Application
- Outdoor kiosk, curved glazing
- Materials
- Printed vinyl, perforated film
- Year
- 2023
Hoarding Wall
A large-format hoarding wall composed as three photographic blocks, latte art at scale anchoring the bilingual illy CAFFÈ lock-up.
- Scope
- Large-format art direction, print
- Application
- Construction hoarding, mall facade
- Detail
- Three-block composition, ribbon cut
- Year
- 2023
Illuminated Signage
Illuminated brand signage, the framed mark as a light box with halo-lit CAFFÈ letters set below on a gloss burgundy wall.
- Scope
- Signage design, fabrication
- Application
- Interior brand wall, counter face
- Materials
- Acrylic light box, halo-lit letters
- Year
- 2024
Kiosk Concept Visualisation
A 3D study of the retail kiosk, cup wall, machine display and brand story panel resolved as one continuous customer path.
- Scope
- Retail concept, 3D visualisation
- Structure
- U-shaped counter, glass cup shelving
- Detail
- Trieste 1933 story wall, machine display
- Year
- 2022
Counter & Display Development
Elevation development of the counter run, marble worktop, red gloss base and a rhythm of coloured cups reading as a brand ribbon.
- Scope
- Fixture design, material direction
- Application
- Service counter, espresso station
- Materials
- Marble, red gloss lacquer, steel
- Year
- 2022
All projects
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