A French bakery, rebuilt for the street it stands on.
From engraved identity marks to a full takeaway packaging system and seasonal art direction — a brand world assembled piece by piece across a bakery network.
A heritage French name operating at local pace needed one voice across signage, boxes, menus and social, without losing warmth to consistency.
House red as the fixed constant, a single-line swallow mark as the signature, brush script scaled large enough that a stack of boxes becomes a brand wall.
Packaging, signage and photography that all resolve to the same bakery — legible on a shelf, on a terrace table and on a delivery listing.
A full takeaway packaging system where brand story, French phrasebook and script lettering wrap every box face.
A single-line ribbon-and-swallow mark engraved into acrylic — the identity reduced to one continuous gesture.
Studio-lit product photography of the signature bake on its branded service ring, built for catalogue and delivery listings.
A gifting range in house red and white, with a printed interior greeting that turns opening the box into part of the product.
A lifestyle series shot on the terrace in natural light, positioning the bakery as a daytime destination rather than a counter.
The finished production run — brush-script lettering scaled across box sides so a stack reads as a single brand wall.