Le Grenier à Pain
A French bakery, rebuilt for the street it stands on.
From engraved identity marks to a full takeaway packaging system and seasonal art direction, a brand world assembled piece by piece across a bakery network.
- Sector
- Bakery & pâtisserie
- Services
- Identity, packaging, art direction, photography
- Year
- 2026
- Projects
- 7 releases
Challenge
A heritage French name operating at local pace needed one voice across signage, boxes, menus and social, without losing warmth to consistency.
Approach
House red as the fixed constant, a single-line swallow mark as the signature, brush script scaled large enough that a stack of boxes becomes a brand wall.
Outcome
Packaging, signage and photography that all resolve to the same bakery, legible on a shelf, on a terrace table and on a delivery listing.
Selected outputs
Kiosk Build and Install
The kiosk delivered on site exactly as visualized, canopy ribs, brass profiles, bilingual counter lettering and a lit pastry display, produced and installed by the studio.
- Scope
- Fabrication, finishing, on-site installation
- Detail
- Bilingual raised lettering on counter panel
- Finish
- High-gloss lacquer with brass inlay
- Year
- 2026
Hot Chocolate Cart
A seasonal storefront cart with a lit canopy sign and a red neon 'Hot Chocolate' script, built to pull evening traffic from the terrace into the bakery.
- Scope
- Cart design, neon artwork, production
- Lighting
- Illuminated canopy and red neon script
- Placement
- Storefront terrace, evening service
- Year
- 2026
Pecan Caramel Feature
A hero product feature pairing the house red service ring with warm caramel and pecan, shot for menu and social launch.
- Scope
- Art direction, product styling, photography
- Output
- Menu feature, in-store poster, social
- Palette
- House red, caramel, warm neutral
- Year
- 2026
Bon Appétit Box System
A full takeaway packaging system where brand story, French phrasebook and script lettering wrap every box face.
- Scope
- Pastry boxes, gable carriers, inserts
- Copy
- Brand story, 'how to say yum in French'
- Two-colour litho on white kraft board
- Year
- 2026
Engraved Signature Mark
A single-line ribbon-and-swallow mark engraved into acrylic, the identity reduced to one continuous gesture.
- Scope
- Mark design, engraving artwork
- Application
- Acrylic table markers, dessert signage
- Technique
- Laser engraving with red fill
- Year
- 2026
Signature Croissant Bake
Studio-lit product photography of the signature bake on its branded service ring, built for catalogue and delivery listings.
- Scope
- Studio photography, prop design
- Output
- Catalogue, delivery platform imagery
- Setup
- Seamless grey, soft top light
- Year
- 2026
Pâtisserie Gift Range
A gifting range in house red and white, with a printed interior greeting that turns opening the box into part of the product.
- Scope
- Gift boxes, sleeves, tissue and inserts
- Detail
- Printed 'salut you' interior lid
- Palette
- House red, chalk white
- Year
- 2026
Terrace Breakfast Series
A lifestyle series shot on the terrace in natural light, positioning the bakery as a daytime destination rather than a counter.
- Scope
- Lifestyle art direction, on-location shoot
- Output
- Seasonal campaign, social grid
- Light
- Late morning natural, hard shadow
- Year
- 2026
Bon App Production Run
The finished production run, brush-script lettering scaled across box sides so a stack reads as a single brand wall.
- Scope
- Print production, colour management
- Volume
- Multi-size run across bakery network
- Detail
- Oversized brush script bleeding off-edge
- Year
- 2026
All projects
View all workReady to build your next brand?.
Let's create something remarkable.