A treasure of natural colors.
A botanical identity built from the flower itself — three petal-borrowed colours, a ribbon-drawn bloom, and a typographic pairing that sits between engraved craft and handwritten warmth.
Lantana needed an identity that could feel delicate without feeling fragile, and hold together across invitations, cards and everyday corporate pieces with a very small toolkit.
We reduced the brand to a signature, a three-colour balance and two typefaces — The Seasons for structure, Adelia at 6° for the spoken moments — and wrote clear rules for where each belongs.
A compact brand spirit book that keeps every application recognisably Lantana: warm, botanical and quietly composed.
A four-petal bloom drawn in a single continuous ribbon sits above the wordmark, with 'A treasure of natural colors' as endline. Logotype and sign are the signature of the brand — one of them must appear on every communication tool.
Three colours taken straight from the flower: Pumpkin Spice (Pantone 470 C), Baked Apple (Pantone 7418 C) and Cannoli Cream #F2F0E2. The recognition comes from the balance between them — white always holds the background.
Two families, one living tension. The classic 'The Seasons' carries uppercase titles in light and bold and bodycopy in light; the handstyle 'Adelia', always rotated 6°, is reserved for special titles and graphic accents.
Invitation cards and business cards built from colour, logotype and The Seasons only — no photography, no Adelia. Watercolour florals do the decorating, so the corporate range stays composed while the brand stays warm.